IKEA (currently working on)
my last Hyper Island brief before going on internship...
Our brief from IKEA is to "identify the 10 weakest areas of the IKEA website, and improve them".
Personally, I couldn't have gotten a better brief. This is right up my alley. Some actual service design for a change, with the possibilities of actually making a difference. So far I've been busy writing and conducting user tests. Following the "Rocket Surgery Made Easy" approach of Steve Krug, I've been writing tests, visiting people in their homes to conduct them, and analysing the results.
The next step is to make prototypes of our solutions, and then test them. Rinse and repeat.
I'm also doing my usual trick of trying improve the accessibility by testing on various devices, with and without mouse, with screen reader program, without javascript, without flash etc etc. The screenshot is from my iPad.


